Today’s customers consume content on more platforms, devices and channels than ever before. That’s why content marketing services are booming, and the volume of content is rising accordingly. What this… Continue reading "How to successfully leverage adaptive content in e-commerce"
Introduction Depending on whether you act as a reseller or sell original products, e-commerce product descriptions represent the main differentiator between you and your competition. According to BigCommerce, e-commerce will… Continue reading "6 steps to writing an effective e-commerce product description"
Introduction No time of year matters more than the holiday season for e-commerce businesses. As one of the largest spending seasons for retails of all kinds, taking advantage of the… Continue reading "How to make payment and pricing options work for you"
Did you know that e-commerce carts have an average 69.57% abandonment rate? That means around 7 out of every 10 people who get to your checkout page leave without making… Continue reading "6 Tips to optimizing your e-commerce checkout page for better customer experiences"
Search engine marketing is a vital tool for businesses hoping to succeed in the e-commerce world. This is even truer during important times like Black Friday and Cyber Monday. In… Continue reading "Combining SEO and SEM in paid media strategy"
Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on… Continue reading "Predictive marketing: applying it to your e-commerce strategy"