Introduction Discussing data types and how to apply them can get real complicated–real quick. But if you stick with it, data can become your best friend. Knowing how to use… Continue reading "What you need to know about qualitative website data"
Introduction Your conversion rate is up 17%, your sales team is happy and you understand your customers on a deeper level than ever before. Sounds delightful. By using conversion rate… Continue reading "5 Real-world Conversion Optimization Questions Answered"
Introduction What’s actually happening when visitors navigate your website? You may have traditional analytics that show which pages each person visits and how much time they spend — but how… Continue reading "Why aren’t more marketers using heatmaps for conversion optimization?"
Introduction It’s a constant question for anyone who creates content: is anyone reading what I’m writing? This step-by-step guide can help you answer questions such as “Is my content marketing… Continue reading "How to analyze content performance using dynamic heatmaps"
Brands are constantly seeking new ways to convert visitors to customers. Initial conversions alone are not enough, and customer experience (CX) initiatives should focus on growing the core of loyal… Continue reading "CX strategies for the modern workforce: Robotic Process Automation and more"
Introduction It’s 2 p.m., and Ellen Casey hears the familiar “ding” from her computer. As she looks up, she hears the “cha-ching” of the cash register follow shortly after. Ellen… Continue reading "Why traffic sources matter to your Shopify store"
You & Co, an inbound marketing agency and HubSpot Platinum Agency Partner, uses Lucky Orange to give it’s team the tools needed to help clients, improve websites and grow businesses.… Continue reading "A world of new possibilities: 8 ways agencies can drive results with Lucky Orange"
To help clients make successful, analytics-based website changes, inbound marketing agency You & Co turned to Lucky Orange’s features such as heatmaps, session recordings and form analytics to get the… Continue reading "How dynamic heatmaps can be your agency’s secret weapon"
PrimeSport makes once-in-a-lifetime sports trips a reality for sports fans across the world. The technical team turned to Lucky Orange for answers when they struggled to identify navigation pain points… Continue reading "PrimeSport boosts conversions by 30 percent with Lucky Orange"
You may have heard of static heatmaps, so what are dynamic heatmaps? Here’s a quick lesson in the definition of a dynamic heatmap and how it differs from its static… Continue reading "CRO-ology: Dynamic heatmaps"