In order for your audience to be inspired by and interested in the content you produce, they want more than a sales pitch. They want a relationship with the person… Continue reading "How to write customer-focused content that converts"
How do you know if your website content isn’t working? Your visitors aren’t going to tell you, so what can you do? The answer lies in an easy-to-use and effective… Continue reading "Does your website content pass the heatmap test?"