Building a user-friendly and accessible website is key to optimizing your e-commerce shop and improving your business’s online performance. A good website is powerful. There’s no point in having a… Continue reading "8 strategies for comprehensive website usability testing"
Having a good grasp of internal linking is essential if you want your pages to be discoverable on search engines. A lot like backlinks (links from external websites to yours),… Continue reading "How to use internal linking to boost site traffic"
As you grow your online store, you’re bound to have all kinds of shoppers troop in. Many of those customers will add goods to their shopping cart but will never… Continue reading "How to create an effective cart abandonment email sequence"
From the get-go, your website design needs to have aesthetic appeal and should deliver an enjoyable user experience if you want customers to remain engaged. You can’t trade ease of… Continue reading "4 ways minimalist web design can improve the customer experience"
All the time and money you’ve spent developing your website is about to pay off. You’re soon to go live, which is both an exciting and daunting task. Whether this… Continue reading "The website testing checklist for everything you need pre-launch"
Customer insight is vital in leading your business in the right direction. The internet era has allowed businesses to reach a wider market than when they had to rely on… Continue reading "The different types of market research to grow your business in 2021"
What constitutes a successful e-commerce business? As is the case with everything, there’s no defined answer. While there are many well-known industry best practices of selling online successfully, such as… Continue reading "How AI can fuel e-commerce conversion rates"
No e-commerce business can be successful without an emphasis on customer experience. In modern-day retail and commerce, the customer is at the center of all good business. And what do… Continue reading "How to utilize consumer journey mapping to boost e-commerce conversions"
Regularly collecting feedback from your customers is essential to staying in the game and relevant. It’s a vital part of improving your customer experience and helping people throughout your organization… Continue reading "A five-step guide to gathering customer feedback without getting in their way"
A sales funnel helps you follow your customer’s journey through every stage, from initial interaction to purchase. It illustrates the path prospects take to become customers. Understanding the sales funnel… Continue reading "The importance of funnel metrics and which ones to track"