Setting and executing customer experience (CX) goals is a huge part of any business strategy. However, many companies set themselves vaguely defined objectives and then struggle to track them. Whilst… Continue reading "How to work with your team to set up and execute CX goals"
Did you know that e-commerce carts have an average 69.57% abandonment rate? That means around 7 out of every 10 people who get to your checkout page leave without making… Continue reading "6 Tips to optimizing your e-commerce checkout page for better customer experiences"
Search engine marketing is a vital tool for businesses hoping to succeed in the e-commerce world. This is even truer during important times like Black Friday and Cyber Monday. In… Continue reading "Combining SEO and SEM in paid media strategy"
As you approach the upcoming busy season, you and your team are probably super excited about the holiday hecticness and revenue spike that come with it. You’ve likely rolled out… Continue reading "6 tips to prepare your website for the holiday traffic spike"
Tools to improve customer experience AND your sales You have an amazing product and a website. You might even be blessed by word of mouth on social media. But why… Continue reading "Leveraging the customer journey on your website"
Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on… Continue reading "Predictive marketing: applying it to your e-commerce strategy"
Brands are constantly seeking new ways to convert visitors to customers. Initial conversions alone are not enough, and customer experience (CX) initiatives should focus on growing the core of loyal… Continue reading "CX strategies for the modern workforce: Robotic Process Automation and more"
In order for your audience to be inspired by and interested in the content you produce, they want more than a sales pitch. They want a relationship with the person… Continue reading "How to write customer-focused content that converts"
What will shape the future of e-commerce websites in 2019? Here’s an in-depth look from our friends at the drop shipping site, Spocket, at five trends that will be on… Continue reading "5 e-commerce trends that you need to keep an eye on this year"