Introduction Signing up for a new piece of software, you have the best intentions to keep your account organized and different roles and responsibilities clear. But keeping track of how… Continue reading "What you need to know about account admins and operators"
A sales funnel helps you follow your customer’s journey through every stage, from initial interaction to purchase. It illustrates the path prospects take to become customers. Understanding the sales funnel… Continue reading "The importance of funnel metrics and which ones to track"
One of my favorite things about Bob Ross episodes is that moment when you start to understand the scene he’s creating. At first, you’re pulled in by the smooth brush… Continue reading "How to use session recordings for sales enablement"
In marketing speak, a lead generation funnel describes a systematic approach to generating leads. A lead is not quite the same as a customer but more a potential customer who… Continue reading "4 steps to create a structured lead generation funnel"
What is digital experience management exactly? Digital customer experience is all about making sure that your user experiences are as good as possible. Organizations that offer this service gain insights… Continue reading "Digital experience management: What it is and why you need it"
Introduction Making the leap from brick-and-mortar to an online storefront can be a daunting task. The strategies business owners rely on to grow and refine their in-person businesses like casual… Continue reading "5 tips to building an online storefront with Anthony Rosemond from Pastreez"
If you’ve recently been experiencing a steady decline in conversion rates and an increase in bounce rates, or if these figures have been unimpressive from the start, page speed may… Continue reading "All you need to know about improving<br> your Shopify store speed"
Companies that decide to wade into conversion rate optimization (CRO) do so in a variety of ways—and those that do so with an intentional approach are more likely to see… Continue reading "The benefits of intentional CRO"
If you’ve been doing digital marketing and search engine optimization work yourself, or one of your staff members has been taking on these tasks, you or they might have become… Continue reading "Hiring a full-time SEO or Agency: When does it make sense?"
Today’s customers consume content on more platforms, devices and channels than ever before. That’s why content marketing services are booming, and the volume of content is rising accordingly. What this… Continue reading "How to successfully leverage adaptive content in e-commerce"