Customer service is a “crucial battleground” now more than ever; but are you are losing or winning? The stakes have never been higher. When a customer has a lousy experience:… Continue reading "10 Helpful Tips for Better Customer Chats"
Take it from the now infamous ‘Yanny or Laurel’ audio debate – then it comes to improving websites, Google Analytics metrics can lead to misinterpretations and headaches. In 2015, it… Continue reading "Laurel or Yanny? 3 Lessons for Websites"
We’re coming up on a busy next few weeks as our team flies literally around the world to meet our friends at Shopify and HubSpot’s Boston and Dublin offices. Believe… Continue reading "FYI: Lucky Orange has 24 Integrations"
No matter which business you’re in or how many people come to your website, there’s nothing more important than understanding your visitors and what they want you to know. Here’s… Continue reading "5 Lessons in Feedback for Websites (And Home Sellers)"
Our mothers always told us to play well with others, and needless to say, we carry that through to our partnerships, too. From Adobe DTM to WordPress and everything in… Continue reading "Won’t You Be Our Next Integration?"
These days, too many websites inundate visitors with pop-up poll questions before the site even loads, leaving visitors annoyed and ready to bounce. When used correctly, polls and surveys are… Continue reading "Your Quick Start Guide to Polls"
When it comes to the success of a website, there’s nothing more important than understanding why more visitors aren’t checking out, signing up, subscribing, or otherwise converting. Here’s the secret… Continue reading "March Madness: 3 Lessons for Slam-Dunk Conversion Optimization"
The reality all Shopify stores face is that in today’s ever-evolving digital world, your visitors are more likely to find an Ewok than stay on a poorly designed Shopify store.… Continue reading "Become a Shopify Jedi Master in 3 Easy Steps"
Your website has launched, and the results over the last few weeks and months have been mixed: Traffic volume? Climbing Bounce rates? Better than the industry benchmark Rankings? Increasing Conversions?… Continue reading "The UX Iceberg Effect: Save Your Website From Sinking"
Consider this experience an Olympic-sized warning to not simply rely on Google Translate, especially when interacting with an international audience. With the Winter Olympics underway in South Korea, athletes from… Continue reading "Lost in Translation: Don’t Get Stuck With 15,000 Eggs"