Lucky Orange helps pinpoint why visitors don’t convert Lucky Orange Senior Director of Marketing Strategy, Sarah Bond, recently sat down with Website Planet to discuss all things CRO tools. Website… Continue reading "Analyzing real user experiences with Lucky Orange: Website Planet interview"
INTRODUCTION No matter where your busy season falls on the calendar, executing an effective seasonal marketing campaign always begins with planning. Whether you’re looking to break into the market for… Continue reading "6 steps to planning a highly-effective seasonal marketing campaign"
INTRODUCTION If your business sees an uptick (or downturn) in revenue annually during a particular time of the year, you experience seasonality. While some seasonal impact is trivial, other businesses… Continue reading "Seasonal marketing: Maximizing revenue, reducing risk and building for the long-term"
Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on… Continue reading "Predictive marketing: applying it to your e-commerce strategy"
Brands are constantly seeking new ways to convert visitors to customers. Initial conversions alone are not enough, and customer experience (CX) initiatives should focus on growing the core of loyal… Continue reading "CX strategies for the modern workforce: Robotic Process Automation and more"
What is live chat? Live customer chat empowers businesses to deliver frontline customer service to website visitors on a one-to-one basis. It allows website visitors to get answers to their… Continue reading "No time to talk? 4 live chat solutions for growing businesses"
Let’s keep it simple This resource is designed to help you understand the basic ways you can analyze data from a conversion funnel. Conversion rate optimization is a long game… Continue reading "How to analyze (and optimize) conversion funnels like a pro"
The case for documentation Whether the word “documentation” makes you nauseous or excited, this is an instance where it’s worth your effort. And in this case, we’re talking about one… Continue reading "How to document your conversion funnel (With industry examples)"
High-performing landing pages have high-performing forms. Low-performing landing pages have forms that are overly complex, too long, or that even work poorly on mobile. No matter the reason, a form… Continue reading "Does your web form take too long to complete?"
All too often, website optimization begins and ends with page layout, navigation options, copy, and graphics changes. But what about your forms? Are you monitoring which fields lead to visitors… Continue reading "3 steps to web form optimization"