Introduction What’s actually happening when visitors navigate your website? You may have traditional analytics that show which pages each person visits and how much time they spend — but how… Continue reading "Why aren’t more marketers using heatmaps for conversion optimization?"
Introduction Depending on whether you act as a reseller or sell original products, e-commerce product descriptions represent the main differentiator between you and your competition. According to BigCommerce, e-commerce will… Continue reading "6 steps to writing an effective e-commerce product description"
Are your customers actually happy? Do your products or services match what they were expecting when they purchased or signed up? It’s very possible you’re engaging in a customer feedback… Continue reading "How to avoid the customer experience gap"
Introduction Every company has a series of statements they make when describing their products or services. Whether consistent or inconsistent, powerful or bland, these statements represent that brand’s key messages. … Continue reading "30 minutes to optimized brand messaging"
Introduction It’s a constant question for anyone who creates content: is anyone reading what I’m writing? This step-by-step guide can help you answer questions such as “Is my content marketing… Continue reading "How to analyze content performance using dynamic heatmaps"
Introduction You pushed your website live and started driving traffic to key landing pages. That’s a great accomplishment. Now it’s time to start optimizing and increasing conversions. The truth is… Continue reading "3 examples of brands with brilliant landing page design"
Introduction Are you trying to figure out how to implement and maintain a referral program for your e-commerce store? If you’re looking to boost your conversions and generate more sales,… Continue reading "How to design a powerful referral program for your e-commerce store"
Introduction Conversion rate optimization (CRO) is a buzzword to some. To others, it’s a well-executed strategy to turn more visitors to customers. But what, exactly, does it entail? To put… Continue reading "4 Personalization Strategies to Improve CRO"
Introduction On May 25, 2018, the EU’s General Data Protection Regulation (GDPR) will go into effect. This legislation, replacing the 1995 Data Protective Directive, impacts businesses and organizations that process,… Continue reading "Answers to your GDPR questions"
What is an e-commerce sales page? As a concept, an e-commerce sales page is largely straightforward. It is a section of your website that is expertly designed as a way… Continue reading "How To Create Stunning E-commerce Sales Pages"