Introduction It’s a constant question for anyone who creates content: is anyone reading what I’m writing? This step-by-step guide can help you answer questions such as “Is my content marketing… Continue reading "How to analyze content performance using dynamic heatmaps"
Introduction Website forms can make or break your business. Forms that are well thought out and designed with the visitor in mind can increase conversions, generate leads and grow your… Continue reading "How to Decrease Abandonment Using Form Analytics, Step-By-Step"
Introduction If you’re purchasing paid advertising on Facebook, Instagram, Google or Bing, you might be wondering how to measure the effectiveness of those campaigns. Have you ever wondered if the… Continue reading "How to Use Session Recordings to Evaluate Your Ad Campaign Performance"