What are session recordings? Session recordings (or session replays) are a video playback of an actual person’s movement during their time on your site. You’ll be able to see mouse… Continue reading "How to use session recordings to increase e-commerce sales"
Introduction What’s actually happening when visitors navigate your website? You may have traditional analytics that show which pages each person visits and how much time they spend — but how… Continue reading "Why aren’t more marketers using heatmaps for conversion optimization?"
Introduction It’s a constant question for anyone who creates content: is anyone reading what I’m writing? This step-by-step guide can help you answer questions such as “Is my content marketing… Continue reading "How to analyze content performance using dynamic heatmaps"
Introduction Website forms can make or break your business. Forms that are well thought out and designed with the visitor in mind can increase conversions, generate leads and grow your… Continue reading "How to Decrease Abandonment Using Form Analytics, Step-By-Step"
Introduction If you’re purchasing paid advertising on Facebook, Instagram, Google or Bing, you might be wondering how to measure the effectiveness of those campaigns. Have you ever wondered if the… Continue reading "How to Use Session Recordings to Evaluate Your Ad Campaign Performance"
Introduction High-performing landing pages have high-performing forms. Low-performing landing pages have forms that are overly complex, too long, or that even work poorly on mobile. No matter the reason, a… Continue reading "Does your web form take too long to complete?"