Setting and executing customer experience (CX) goals is a huge part of any business strategy. However, many companies set themselves vaguely defined objectives and then struggle to track them. Whilst… Continue reading "How to work with your team to set up and execute CX goals"
Tools to improve customer experience AND your sales You have an amazing product and a website. You might even be blessed by word of mouth on social media. But why… Continue reading "Leveraging the customer journey on your website"
Lucky Orange helps pinpoint why visitors don’t convert Lucky Orange Senior Director of Marketing Strategy, Sarah Bond, recently sat down with Website Planet to discuss all things CRO tools. Website… Continue reading "Analyzing real user experiences with Lucky Orange: Website Planet interview"
INTRODUCTION No matter where your busy season falls on the calendar, executing an effective seasonal marketing campaign always begins with planning. Whether you’re looking to break into the market for… Continue reading "6 steps to planning a highly-effective seasonal marketing campaign"
INTRODUCTION If your business sees an uptick (or downturn) in revenue annually during a particular time of the year, you experience seasonality. While some seasonal impact is trivial, other businesses… Continue reading "Seasonal marketing: Maximizing revenue, reducing risk and building for the long-term"
Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on… Continue reading "Predictive marketing: applying it to your e-commerce strategy"
Brands are constantly seeking new ways to convert visitors to customers. Initial conversions alone are not enough, and customer experience (CX) initiatives should focus on growing the core of loyal… Continue reading "CX strategies for the modern workforce: Robotic Process Automation and more"
What is live chat? Live customer chat empowers businesses to deliver frontline customer service to website visitors on a one-to-one basis. It allows website visitors to get answers to their… Continue reading "No time to talk? 4 live chat solutions for growing businesses"
It’s 2 p.m., and Ellen Casey hears the familiar “ding” from her computer. As she looks up, she hears the “cha-ching” of the cash register follow shortly after. Ellen smiles.… Continue reading "Why traffic sources matter to your Shopify store"
The number of customers who use live chat as their preferred customer communication channel has increased by 50% since 2012. Live chat is convenient for operators and customers alike. It… Continue reading "7 ways to get your team ready to chat"