If you’ve been doing digital marketing and search engine optimization work yourself, or one of your staff members has been taking on these tasks, you or they might have become… Continue reading "Hiring a full-time SEO or Agency: When does it make sense?"
Today’s customers consume content on more platforms, devices and channels than ever before. That’s why content marketing services are booming, and the volume of content is rising accordingly. What this… Continue reading "How to successfully leverage adaptive content in e-commerce"
Whether you’re a small business or a large corporation like Amazon, all your consumers want the same thing. A flawless, stress-free experience across all digital channels and at every stage… Continue reading "5 ways to leverage NPS to improve customer experience"
If you’ve paid attention to the news over the last several years, you have likely heard about the significant data breaches that have hit major retailers, including Target and Home… Continue reading "Protect your customers with these e-commerce cybersecurity tips"
Customers are the most crucial asset for any business. No matter how big or small a company is, its success and future directly depend on new and returning customers. That’s… Continue reading "9 ways to improve customer communication in 2021"
The Frequently Asked Questions (FAQ) page of a site is commonly one of the most overlooked areas of an e-commerce business. Often, answers on the FAQ page are irrelevant and… Continue reading "How to create a high-performing e-commerce FAQ page"
The relationship between customer loyalty and data It’s clear that customer trust has taken a hit over the past few years – which is why it’s so crucial for businesses… Continue reading "5 ways to gain customer trust with comprehensive data policies"
Introduction Content marketing means different things to different businesses. The Fortune 500 corporation uses a content development team to publish 10 blogs a day on top of regular podcasts and… Continue reading "How to build a powerful content strategy as a solopreneur"
Are your customers actually happy? Do your products or services match what they were expecting when they purchased or signed up? It’s very possible you’re engaging in a customer feedback… Continue reading "How to avoid the customer experience gap"
Introduction Every company has a series of statements they make when describing their products or services. Whether consistent or inconsistent, powerful or bland, these statements represent that brand’s key messages. … Continue reading "30 minutes to optimized brand messaging"