Are your customers actually happy? Do your products or services match what they were expecting when they purchased or signed up? It’s very possible you’re engaging in a customer feedback… Continue reading "How to avoid the customer experience gap"
Introduction Every company has a series of statements they make when describing their products or services. Whether consistent or inconsistent, powerful or bland, these statements represent that brand’s key messages. … Continue reading "30 minutes to optimized brand messaging"
Introduction Are you trying to figure out how to implement and maintain a referral program for your e-commerce store? If you’re looking to boost your conversions and generate more sales,… Continue reading "How to design a powerful referral program for your e-commerce store"
Introduction On May 25, 2018, the EU’s General Data Protection Regulation (GDPR) will go into effect. This legislation, replacing the 1995 Data Protective Directive, impacts businesses and organizations that process,… Continue reading "Answers to your GDPR questions"
Introduction When managing an e-commerce business, it’s important to know how successful your efforts are across all business functions. That includes knowing how well the customer service team is doing.… Continue reading "10 Key KPIs for Evaluating Your E-commerce Customer Service Team"
Introduction Of the types of consumer research available, surveying your website visitors is among the best when pursuing powerful in-the-moment feedback. But when it comes to creating a survey, deciding… Continue reading "27 Powerful Survey Questions For Your Audience"
Recent stats have shown that the return on investment when it comes to email marketing can be up to 4,400%. It’s important that in order to help secure new customers… Continue reading "How to increase email deliverability<br>for e-commerce"
Introduction No time of year matters more than the holiday season for e-commerce businesses. As one of the largest spending seasons for retails of all kinds, taking advantage of the… Continue reading "How to make payment and pricing options work for you"
Setting and executing customer experience (CX) goals is a huge part of any business strategy. However, many companies set themselves vaguely defined objectives and then struggle to track them. Whilst… Continue reading "How to work with your team to set up and execute CX goals"
Tools to improve customer experience AND your sales You have an amazing product and a website. You might even be blessed by word of mouth on social media. But why… Continue reading "Leveraging the customer journey on your website"