Building a user-friendly and accessible website is key to optimizing your e-commerce shop and improving your business’s online performance. A good website is powerful. There’s no point in having a… Continue reading "8 strategies for comprehensive website usability testing"
Regularly collecting feedback from your customers is essential to staying in the game and relevant. It’s a vital part of improving your customer experience and helping people throughout your organization… Continue reading "A five-step guide to gathering customer feedback without getting in their way"
What is digital experience management exactly? Digital customer experience is all about making sure that your user experiences are as good as possible. Organizations that offer this service gain insights… Continue reading "Digital experience management: What it is and why you need it"
Introduction Making the leap from brick-and-mortar to an online storefront can be a daunting task. The strategies business owners rely on to grow and refine their in-person businesses like casual… Continue reading "5 tips to building an online storefront with Anthony Rosemond from Pastreez"
If you’ve been doing digital marketing and search engine optimization work yourself, or one of your staff members has been taking on these tasks, you or they might have become… Continue reading "Hiring a full-time SEO or Agency: When does it make sense?"
Today’s customers consume content on more platforms, devices and channels than ever before. That’s why content marketing services are booming, and the volume of content is rising accordingly. What this… Continue reading "How to successfully leverage adaptive content in e-commerce"
Whether you’re a small business or a large corporation like Amazon, all your consumers want the same thing. A flawless, stress-free experience across all digital channels and at every stage… Continue reading "5 ways to leverage NPS to improve customer experience"
If you’ve paid attention to the news over the last several years, you have likely heard about the significant data breaches that have hit major retailers, including Target and Home… Continue reading "Protect your customers with these e-commerce cybersecurity tips"
Customers are the most crucial asset for any business. No matter how big or small a company is, its success and future directly depend on new and returning customers. That’s… Continue reading "9 ways to improve customer communication in 2021"
The Frequently Asked Questions (FAQ) page of a site is commonly one of the most overlooked areas of an e-commerce business. Often, answers on the FAQ page are irrelevant and… Continue reading "How to create a high-performing e-commerce FAQ page"