From the get-go, your website design needs to have aesthetic appeal and should deliver an enjoyable user experience if you want customers to remain engaged. You can’t trade ease of… Continue reading "4 ways minimalist web design can improve the customer experience"
Author: Jessica Day
A sales funnel helps you follow your customer’s journey through every stage, from initial interaction to purchase. It illustrates the path prospects take to become customers. Understanding the sales funnel… Continue reading "The importance of funnel metrics and which ones to track"
In marketing speak, a lead generation funnel describes a systematic approach to generating leads. A lead is not quite the same as a customer but more a potential customer who… Continue reading "4 steps to create a structured lead generation funnel"