Introduction On May 25, 2018, the EU’s General Data Protection Regulation (GDPR) will go into effect. This legislation, replacing the 1995 Data Protective Directive, impacts businesses and organizations that process,… Continue reading "Answers to your GDPR questions"
These days, too many websites inundate visitors with pop-up poll questions before the site even loads, leaving visitors annoyed and ready to bounce. When used correctly, polls and surveys are… Continue reading "Your quick start guide to polls"
It’s crunch time. The final countdown to Black Friday and Cyber Monday is on, but is your website ready? We know you’re busy. After all, you have Black Friday, Small… Continue reading "How to get your website ready for Black Friday and Cyber Monday in 30 minutes"
Ready to generate more conversions next month during Black Friday and Cyber Monday (BFCM)? Looking at your visitor behavior now can help. Download your free white paper to better understand… Continue reading "Increase your Black Friday and Cyber Monday sales with insights from your visitors’ behavior"
If you’re currently running any marketing campaigns, then this one is for you. Discover how to segment campaign results and identify different behaviors. Facebook. Twitter. Influencer. Google PPC. Snapchat. Instagram.… Continue reading "Best practices for tracking campaigns"
The number of customers who use live chat as their preferred customer communication channel has increased by 50% since 2012. Live chat is convenient for operators and customers alike. It… Continue reading "7 ways to get your team ready to chat"
Get ready to learn the tips, tricks and strategies that will help improve your conversion rate through better website optimization from an unlikely source – dating apps. Conversion optimization and… Continue reading "7 website conversion hacks you need to know"
Amazon sold more than 175 million items during Prime Day 2019, making it the “largest shopping event in Amazon history.” Here are some lessons businesses today can take away from… Continue reading "Alexa, what can my business learn from Amazon Prime Day?"
Click fraud is a huge problem. Annually, it costs businesses an estimated $60 billion, and it’s growing by 50% each year. What can you do to prove your case to… Continue reading "Make the most of your PPC dollars: How to spot click fraud and what to do about it"
Is your influencer marketing campaign a win or a flop? Here’s how to track and validate an influencer’s results and ROI with Lucky Orange. Move over Kim Kardashian; the new… Continue reading "Influencer marketing: Your ultimate guide to measuring ROI"