With nearly 300 sessions at INBOUND 2019, it’s easy to be overwhelmed by such a massive schedule. Don’t worry; we’re here to help.
Our team has selected our top 13 picks for speakers and their sessions. We selected the speakers we thought focused their sessions to cover top trends, focus on customer experience or would bring new insight to businesses today.
Check out our list below and let us know if we’ve missed your favorites.
Wednesday, Sept. 4
Session: 14 Personalized Sales Video Tips & Tricks That Drive Relationships, Results, & Revenue
Date: Sept. 4
Time: 10:45 a.m.
“This action-packed session is for any company with sales professionals looking to drive more revenue toward the bottom line while building relationships along the way. In this session, you will learn tools, tips, & tricks to create hyper-personalized sales videos that prospects love! After this session, your sales team will be able to communicate in a human way, simplify the complex and educate leads with ease.”
Why we recommend George: George is a phenomenal speaker and a true video guru. His expertise can help anyone, especially if you are considering venturing into the world of sales videos.
“Is your organization struggling to produce content that actually gets the results you’re looking for? Are you starting to wonder if it’s even worth it? Well, if so, fret not, as Marcus Sheridan is bringing his contagious enthusiasm back to the INBOUND stage, this time sharing seven elements of what he calls “magical content”— a formula that has been derived after analyzing literally hundreds of the most successful case studies in the inbound space, and what these organizations did to achieve such results.”
Why we recommend Marcus: His presentation fits beautifully with Lucky Orange. Our heatmaps can show you how effective your content may be, and Marcus will show you how to make OK content even better.
“The cost of acquiring a customer is 30 times that of keeping an existing one. In addition, 89% of companies see customer experience as a key factor in customer loyalty and retention. There’s no question, customer marketing needs to be prioritized in your business in order to rise against your competition. In this session we’ll discuss proven strategies that will go beyond the traditional customer marketing tactics, example customer marketing org charts, and tested methodologies that will guarantee you more loyalty, engagement and growth for your business.”
Why we recommend Tara: Who doesn’t want to grow their business?! If we can take even one nugget of Tara’s wisdom to improve the customer experience, it’s worth it. (Side note: We love Tara’s presentations in general, and this one looks like it’ll be another winner.)
“Brian and Dharmesh have led the inbound movement as co-founders of HubSpot since the company was created in 2006.”
Why we recommend Brian and Dharmesh: As the co-founders of HubSpot, Brian and Dharmesh are always an INBOUND favorite. The duo gives the latest HubSpot updates and inspiration; you don’t want to miss it.
“Great—you got a new customer. Now the work really begins. In this session, learn the different ways you can create a remarkable experience for customers, so they stay longer, buy more, and become fanatical about your company. That leads to referrals, buzz and word-of-mouth, which drives even more revenue. The end result is a solid customer base that generates revenue for years and lessens the need to constantly “plug the hole in the bucket” with customers that leave. Join Eric Keiles for real examples and watch as he maps a customer service journey in front of your eyes!”
Why we recommend Eric: Whenever we see “real examples,” we know it’s going to be good. Customer service is one of the most important aspects of a business, and Eric is going to inspire ways to make it even better.
Thursday, Sept. 5
Date: Sept. 5
Time: 10:15 a.m.
“While she is best known for her starring roles in movies like 13 𝘎𝘰𝘪𝘯𝘨 𝘰𝘯 30 and 𝘋𝘢𝘭𝘭𝘢𝘴 𝘉𝘶𝘺𝘦𝘳𝘴 𝘊𝘭𝘶𝘣, off-screen, Jennifer Garner recently co-founded organic-food company Once Upon a Farm, where she serves as Chief Brand Officer. She will be joined by her co-founder and former Annie’s CEO, John Foraker. Together, the visionaries have grown the company with a goal of providing children with the best tasting, most nutritious, and highest quality food utilizing sustainable methods. You’ll hear inspiring stories about how these two raised $20 million in their series B last year, and now have their product in 8,500+ stores nationwide.”
We recommend Jennifer and John: There are going to be many celebrities speaking at INBOUND this year, but Jennifer and John’s presentation stood out as an interesting session to attend.
“So you’ve started a blog for your business, got your case studies, freebies, white papers, and videos ready to generate more leads. Your blog is getting some traction, but it doesn’t seem to be filling up your sales pipeline and conversion to sales is slow. How do you create intent-based content to generate more warm and hot leads? How do you make sure your content is turning into revenue for your business? And how do you adapt your content messages to improve lead-forms conversions?”
Why we recommend Clarice: Our teams live by analytics, whether it’s our marketing or development. We can’t wait to combine our analytics obsession with better ways to use our content to drive more conversions.
“Every year agency owners leave INBOUND inspired, but faced with the challenge of how to prioritize and implement ideas. If you’re looking for an open discussion with your peers, this is the session for you. Eric will be leading an interactive conversation with other HubSpot agency owners who are faced with the same challenges of building successful teams and services in the HubSpot Partner Program. We’ll talk about what we learned at the presentations from Partner Day, the HubSpot Spotlights, solving for the Flywheel, and address other topics that the audience raises. You’ll be sick of PowerPoints by this time, so why not try out this great new interactive session format at INBOUND and be ready to jump into the conversation!”
Why we recommend Eric: Our team always enjoys interactive, midsession recaps. You may see an earlier presentation’s message in a new light as more of your fellow INBOUNDers chime in with their notes and take-aways.
“In today’s world of rapidly-evolving marketing, it can be tempting to jump from one trend to another. Marketers still need to remember the basics. Orange Leaf spent the last year getting back-to-basics with our branding, marketing, and promoting initiatives that have translated into improved sales. Our in-store marketing focuses on making our product the hero with clear, concise and cohesive messaging. We use that same simple messaging to build relationships with our guests online. Forget the clutter. Focus on highlighting the strengths of a brand. Get back to basics.”
Why we recommend Kristen: Fist of all, Lucky Orange’s team loves Orange Leaf frozen yogurt. Food aside, Kristen’s presentation draws us in to learn stronger methods to improve conversions through “back-to-basics” branding, marketing and promotions.
“Customers have more power than ever before. In fact, 90% of buyers claim they would spend more because of excellent customer service. But, it’s hard to deliver excellent customer service. Communication channels are siloed, difficult to share, and it takes too long to gather the context you need to communicate with your customers. In this session, you’ll learn how to build a modern customer experience in HubSpot’s Service Hub and how you can use that to fight friction and turn your customers into a growth engine.”
Why we recommend Cambria: If you haven’t noticed, customer experience is our spotlight this INBOUND. While AI may be a trending topic, customer experience is at the core of a business’s success.
Friday, Sept. 6
Session: JOMO: The Joy of Missing Out
Date: Sept. 6
Time: 10:45 a.m.
“In 2015, Google began noticing a distinct trend in its research: Users were feeling overwhelmed by the digital devices in their lives, and expressed a strong desire to disconnect. “My phone is a dictator,” said one user in Switzerland. But interestingly, this trend didn’t prevail everywhere. In this talk, we’ll explore what makes a satisfied and healthy user, and the impact this has on how we design great products, convert new customers and retain happy users. We’ll dive into the concept of digital well-being, review examples in Google’s own products, and share tactical tips on implementing healthy design.”
Why we recommend Austin: Again, this is a real example from an industry giant. It definitely sounds like something we could learn from.
“This session will address how a brand can create and share content, whether through social media, a newsletter, or how they package their site to create brand authority and trust in a time when people are highly skeptical.”
Why we recommend Carolyn: This is a subject that any business or agency could use. Building brand credibility is an important part of any brand’s strategy.
Session: Getting the Green Light: How to Build Content People Say YES To
Date: Sept. 6
Time: 1:15 p.m.
“The best content gets audiences to say “YES” to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things for people to say “YES” to. Join 20-year brand and content marketer and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your audience to say “YES” to your content … and just as easy for you to build it.
Why we recommend Tamsen: Tamsen is an energetic and engaging speaker. Get ready to find new ways to look at your audience and content.