Do you read customer reviews when you’re getting ready to buy something? If you do, you’re in good company.
According to study from tech provider TurnTo, 76% of U.S. internet users are less inclined to buy a product if they can’t find a review about it online.
Look no further if you’re on the hunt for reviews about Lucky Orange. FitSmallBusiness.com recently posted its 2019 review of Lucky Orange. If you’re curious about what others have gained from using Lucky Orange, check out their write up. You can also check out other write ups from FitSmallBusiness.com on their heatmaps software reviews page.
We’d love to hear about your experience using Lucky Orange, too. Feel free to let us know what you think by adding a comment below on this blog post.
As a special offer to our blog readers, enjoy this special extended 14-day free trial (no credit card needed). Just click here to get started with Lucky Orange.
Five things to know about managing online reviews
If you read our blog regularly, you know we like to provide content that helps you grow your business. Here are five quick Q&As for other businesses out there looking to incorporate customer reviews into their business strategy.
Question 1: Do online reviews really matter to my business?
Does the sun rise in the east and set in the west? The answer to both questions is yes.
A 2018 study from Murphy Research found that online customer reviews are the second most influential source of information right behind reviews from a family member or a friend.
Long gone are the days when you could say your product or service was the best and consumers had no choice but to take your marketing and advertising messages at face value. Consumers will do their homework before buying from you, especially by reading up on online reviews.
Question 2: Do consumers really trust online reviews?
You’ve likely heard the stories about review fraud on major e-commerce platforms. Merchants are getting in trouble for hiring people to write falsely glowing reviews about their products.
What does that mean for consumer confidence in online reviews? Do people even trust online reviews anymore knowing people are trying to game the system?
Turns out consumers looking for information online aren’t going to let a few bad apples spoil the bunch. A BizRate Insights report from February 2018 found most people say online reviews are reliable. Even more interesting is this finding held true across all age groups from Gen Z to millennials to Baby Boomers.
Question 3: Is it important to respond to customer reviews?
A leadership coach I once worked always told us, “Feedback is a gift.” Sometimes it wasn’t the gift you were asking for (fruitcake anyone), but someone took the time to package it up for you.
If a customer is taking the time to write a review of your business – whether good or bad – it’s always nice to follow up with a thank you or learn how you can do better next time.
You know what? Consumers expect that response, too. A study from marketing tech company Uberall found that 65% of consumers think brick-and-mortar retailers should respond to online reviews. I’m pretty sure that expectation translates to online merchants, too.
Question 4: How should I respond to a negative customer review?
Whether you think the negative review is justified or not, it’s always worth responding so others reading the review see your willingness to improve your business.
Take a few minutes to brush the dirt off your shoulder then jump into these helpful tips from our friends over at Hubspot about responding to negative customer reviews.
Step 1: Assess and evaluate the feedback internally first
Step 2: Publicly respond to the review
Step 3: Empathize and offer solutions
Question 5: Do online reviews impact conversion rates?
By now you’re probably nodding your head in agreement that online reviews do matter to your customers and potential customers. Maybe you’re even thinking about putting a strategy in place to cultivate and respond to customer reviews.
If you’re looking for something to really spur you to action, consider this.
A study from Monetate found out that online shoppers who read a review had a 70% higher conversion rate during their session. So, yes. Online reviews do impact your conversion rates.
Convinced by the reviews and want to give Lucky Orange a try? Click here to redeem your 14-day extended free trial – no credit card required.