HubSpot's ecosystem

Spotlight on HubSpot’s partner ecosystem

HubSpot is one of the most popular  inbound marketing and sales software platforms on the market as evidenced by the more than 52,000 customers who use it for lead generation, inbound marketing, social media, ROI reporting, sales information management and marketing automation (just to name a few).

Its popularity should come as no surprise – HubSpot is powerful, intuitive and constantly evolving to meet the changing needs of its customers.

We always knew HubSpot was something special. We’ve had an integration with HubSpot for several years and were among the first wave of Connect Partners to be included in HubSpot’s ecosystem.

The HubSpot Connect Partner ecosystem combines the best software vendors for marketing, sales and service teams. These vendors, like Lucky Orange, provide technology and tools that complement HubSpot regardless of the customer’s desired application, industry, size and need.

“Our platform partners offer customers an incredible range of specialized capabilities they can easily add to HubSpot, without requiring an IT specialist to integrate them,” Scott Brinker, HubSpot’s VP of platform ecosystem, said in a press release. “Together, we strive to make it a seamless experience for small to midsized businesses to connect these innovative apps, share data between them, and orchestrate how they work together to deliver remarkable customer experiences.”

We couldn’t agree more, Scott.

We believe the HubSpot ecosystem is a great asset to help businesses of all sizes find easy-to-use, readily integrated solutions to help them solve their business challenges.

It’s this commitment to serving its customers that makes HubSpot unique, and why we’ve jumped at opportunities like sharing our expertise on molding our integration to better meet the expectations of HubSpot customers at HubSpot’s Partner Day event preceding 2018’s INBOUND program.

Naturally, when Scott posted his “5 Reasons to Get Excited About the HubSpot Platform in 2019,” we couldn’t help but share his enthusiasm.

There is no question that the ecosystem is growing by leaps and bounds – in 2018, its collection of apps grew by 70 percent.

Not only is the ecosystem growing, but it’s HubSpot users are adopting more and more of these integrations into their techstacks.

According to Scott, the average number of apps per customer jumped by 50 percent year-over-year.

How can HubSpot customers use the ecosystem to their advantage?

Let’s take Lucky Orange, for example.

Lucky Orange integrates seamlessly into your HubSpot sales and marketing tools.

Once a visitor becomes a lead in HubSpot, their sessions recordings, dynamic heatmaps and chat logs will be accessible directly within the CRM.

The result is that you will be able to see exactly how your leads or client’s customers interacted with a drop-down menu, clicked on a call-to-action or navigated through the website.

You can then use this information diagnosis conversion issues, optimize forms and conversion paths, create lists/segments in HubSpot and tailor your pitch to be more relevant to a specific lead.

As HubSpot’s ecosystem grows, so does the opportunities for agencies and apps alike. We agree that 2019 will be an exciting year for HubSpot, the ecosystem, agencies and apps like ours.

Click here to learn more about HubSpot’s partner ecosystem

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