Last year, Black Friday and Cyber Monday (BFCM) was an incredible year for retailers, and the clock is ticking to get your website ready for this year’s big event.
We aren’t joking.
According to Adobe Analytics, Black Friday pulled in a record-breaking $6.22 billion in online sales alone, with more than $2 billion in sales coming from smartphones.
Side note: If you were reading our blog last November, you would already know that mobile was key to rocking BFCM last year and will be a leading contender this year as well.
Though this year’s BFCM is still months away, we were wondering: when do you begin planning and preparing for BFCM?
Do you begin during the first few months of the year, or do you procrastinate until the end of October? Let us know in the survey below.