The procrastinator’s guide to preparing your website for the 2018 holiday rush

Black Friday and Cyber Week kicks off the mad rush of shopping as we round out 2018, but if you’ve been putting off getting your website ready for the hoards of online shoppers, you’re in luck. We have a guide just for you.

Check out our procrastinator’s guide to preparing your website for Black Friday and the rest of the 2018 holiday shopping season.

Hello there, fellow procrastinators!

I know, I know.

It feels like it was March just yesterday, and you wrote “Black Friday prep” on your to-do list. Then life happened – work picked up, other things took priority and slowly your to-do list grew faster than you could cross things off.

Suddenly it’s early November, and you’re left throwing a few swear words and panic as you focus on the priorities of preparing your website for the 2018 holiday shopping season.

If your palms are feeling a little sweaty and your heart is racing at the thought of optimizing your website in time for holiday shopping wave, it’s OK. You’re not alone.

According to a BigCommerce survey of more than 1,000 e-commerce brands, roughly 18 percent of brands begin holiday planning in October or November.

Don’t worry though – we have you covered.

Look, procrastination happens to the best of us. But now is the  time to make your website a priority. Black Friday and Cyber Monday (BFCM) will be here before you know it!

Don’t just take our word for it – here are some facts from 2017 to motivate you to take action:

  • Online shopping on Thanksgiving and Black Friday hit $7.9 billion (source)
  • Mobile spending totaled more than $1 billion in sales on Black Friday (source)
  • 2017 was the first year to break $100 billion online sales during the holiday shopping season from Thanksgiving to Christmas (source)
  • Shopify reported $1 million in sales every minute on Black Friday (source)
  • More than 174 million Americans took part in online shopping from Thanksgiving to Cyber Monday (source)
  • Cyber Monday was still the largest online shopping day ($6.59 billion) but Black Friday is catching up ($5.03 billion) (source)

This year is expected to be bigger than ever before, especially for websites that are mobile-friendly.

Convinced? If you want a piece of this e-commerce surge, all you have to do is get started.

If you haven’t already, read our checklist and get the e-commerce show on the road.

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