In the wake of the Equifax data breach, customer privacy has never been more important. Lucky Orange considers customer privacy a priority and has always taken steps to protect sensitive information from being transmitted or collected.
Examples of these steps include:
- Out of the box, Lucky Orange does not capture keystroke data and instead replaces every character from every field on every page with an asterisk before data is recorded. All data is kept anonymous.
- Keystroke capture can be enabled for certain non-sensitive fields, such as coupon codes. To do so, you must opt out of keystroke blocking, and you must add a class name to your desired field to tell the system it is not sensitive.
- Certain fields, such as passwords, credit card numbers, and social security numbers, are internally marked as sensitive and cannot be overridden. Lucky Orange has no need for others’ passwords, and neither should you.
- Our Terms of Service require you to explain how you use our tracking software with visitors.
- Text scrambling, enabled by the company, keeps sensitive data from being accidentally sent to our servers. Companies will still be able to understand how visitors use their websites without capturing any potentially sensitive information.
- If your HTML contains sensitive data, such as a page that says, “Hi, Joe Smith! Your social security number is 555-55-5555,” enable text scrambling to maintain a high level of privacy without adding anything to your website.
- Users can opt out – globally – from sites using Lucky Orange. This can done via our privacy page or added to your website directly.
- Lucky Orange offers a feature called “Extreme Privacy Mode” that ensures compliance with the Children’s Online Privacy Protection Act (COPPA). Websites directed at children under the age of 13.
Recently, this discussion grew even louder. Princeton University’s Center for Information Technology Policy (CITP) released commentary based on research questioning whether companies collecting personal information via third-party session replay scripts were doing so maliciously at the risk of their customers’ privacy.
CIPT’s commentary has ignited industry-wide discussion to keep customer information, and we agree with CIPT’s conclusion that “improving user experience is a critical task for publishers. However, it shouldn’t come at the expense of user privacy.”
Lucky Orange will continue to pave the way to safer data collection that will keep this information protected while equipping companies with the tools they need to improve their customers’ experience, increase conversion, improve customer relationships, and validate design changes.
More than 85,000 websites depend on Lucky Orange to provide in-depth website and conversion insight, and millions of their customers trust that their data will be safe.
We will not let you down – now or in the future.