Security, Privacy, Data

Privacy is always our No. 1 priority

In the wake of the Equifax data breach, customer privacy has never been more important. Lucky Orange considers customer privacy a priority and has always taken steps to protect sensitive information from being transmitted or collected.

Examples of these steps include:

Recently, this discussion grew even louder. Princeton University’s Center for Information Technology Policy (CITP) released commentary based on research questioning whether companies collecting personal information via third-party session replay scripts were doing so maliciously at the risk of their customers’ privacy.

CIPT’s commentary has ignited industry-wide discussion to keep customer information, and we agree with CIPT’s conclusion that “improving user experience is a critical task for publishers. However, it shouldn’t come at the expense of user privacy.”

Lucky Orange will continue to pave the way to safer data collection that will keep this information protected while equipping companies with the tools they need to improve their customers’ experience, increase conversion, improve customer relationships, and validate design changes.

More than 85,000 websites depend on Lucky Orange to provide in-depth website and conversion insight, and millions of their customers trust that their data will be safe.

We will not let you down – now or in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *