“The greater your goals, the more you’ll need to change people’s hearts, minds, and actions.”
Those are valuable words of wisdom from marketing master, author, and Silicon Valley venture capitalist Guy Kawasaki. In today’s ever-evolving digital world, this statement rings is especially relevant and important to remember.
Whether you’re just starting out with a small Shopify store or are a seasoned veteran at a mega marketing agency, the focus is the same – learn about your website’s visitors, understand their needs, and use your expertise to convert them into customers.
That being said, building this relationship with visitors and customers doesn’t come without its own hurdles.
So, what do you do?
First, you need to recognize that these relationships are crucial to your company’s success. If you don’t make this is a priority, how do you plan to grow your career and company?
I promise you that if you don’t put in the effort, your visitors will go to someone else who does – like your competition.
The good news is that you have an arsenal of digital tools at your fingertips to build on existing relationships while growing relationships with future customers as well. Here are tools and tips to help you out:
- Lucky Orange. Conversion optimization features, such as live chat, dynamic heatmaps, user recordings, interactive polls, and form analytics (just to name a few) take the guesswork out of building relationships. With Lucky Orange, you can actually watch a specific user navigate through the site or analyze dynamic heatmaps to identify potential trouble-areas to investigate and correct.
- HubSpot’s free CRM. A customer relationship management (CRM) system, such as HubSpot, can truly be the difference between chaos and organization for sales and marketing teams. This software tracks every interaction you have with leads and customers and groups the information into easy-to-digest fields. Lucky Orange has a HubSpot integration which only further combines the power of the two tools. Sign up for the free CRM here.
- Social media. Social media isn’t just for interns anymore. When used correctly, social media (particularly Facebook and Twitter) is valuable in building customer relationships, gaining user feedback, responding quickly to issues, and being proactive instead of simply reactive.
- Get into their inboxes. Katie Birkbeck with Blue Corona said it best: “A nurtured lead increases sales 20 percent more than a cold lead, which is why a smart email marketing campaign is one of the single most effective ways to build relationships with your customers.” The point is not to overload your customers’ inboxes with spam though. It’s about sending emails that establish and nurture relationship with customers while building trust with wary visitors.
- Remember to be human. Speak to customers like humans, not robots. Even though you are communicating through a digital platform, your audience is begging you to respond naturally to their questions. That means writing in a conversation tone and writing the way you talk. Believe it or not, this small shift can help increase the odds that your audience will listen and take action.
There are literally millions of books and websites on this very topic. Here are few websites we found helpful on the subject:
- 13 Amazing Abandoned Cart Emails (And What You Can Learn From Them)
- 5 PR Tools for Building Better Relationships
- 25 Helpful Resources for Building Customer Relationships Online
- 5 Key Ways to Build Customer Relationships
- Building Customer Relationships (6 Tactics)
- 7 Best Practices For Building Client Relationships
- 5 Steps To Building Relationships With Potential Clients Through Your Website
- 8 Tips to Build Customer Relationships With Social Media
- Using Social Media For Customer Relationship Management
- 8 Ways to Improve Customer Relationships With Social Media
- How to Speak Like a Human (and Why It Matters)
- Customer Engagement: Does Talking to a Human Still Matter?
- 2 Sure Shot Ways To Strengthen Customer Relationship With Email Marketing
- Marrying Email Marketing And Customer Relationship Management To Increase Profitability
- How To Nurture Customer Relationships Through Email
- 6 Ways To Send Emails Your Customers Will Love
- 15 of the Best Email Marketing Campaign Examples You’ve Ever Seen
Talk to us: Did we miss anything? Tell us in the comments below or tweet at us your thoughts about customer relationships.
Dislcaimer: We are a HubSpot affiliate and receive a commission when you purchase.