Santa loves conversion optimization

There’s No Place Like CRO for the Holidays

Santa loves conversion optimization

STOP what you are doing. You are going to want to read this post. 

Confession: We have spent hours (upon hours) listening to our holiday tunes playlists for months.Weeks before radio stations started their 24/7 Christmas music explosion, we were deep in the midst of enjoying festive holiday tunes on repeat.

By now we can name each reindeer with ease, and recite every single verse of “Frosty the Snowman.” Heck, we could sing “12 Days of Christmas” for days! We even broke out our foreign language studies by belting out “Feliz Navidad” and “Stille Nacht.”

It’s safe to say that no holiday song was left unplayed.

But somewhere between the fa-la-la’s and ho-ho-ho’s, we started to hear secret messages that relate to conversion optimization and working in eCommmerce around the holidays. At first we thought it was just the egg nog talking, but now we don’t think we’re so crazy.

Here are top 10 songs with hidden meanings (or so we believe). Take a listen to see what you think:

“All I want For Christmas is You” by Mariah Carey
That’s right visitors, we’re talking about you!


“Oh Come All Ye Faithful” by Twisted Sister
Of course, it’s not just visitors we’re wanting to see. Bring on those faithful, returning customers, even if they don’t necessarily look like what you were expecting (much like Twisted Sister).


“Christmas Song” by Alvin and the Chipmunks
You’re not exactly Dave Seville, but you also can’t treat your visitors like Alvin. They just want to buy that damn hula hoop, but do they have to go through too many hoops themselves just to complete the purchase? Stop “yelling” to get their attention and start using analytic tools, such as heatmaps and session recordings, to actively listen to find what’s stopping them from making that purchase.


“I want a Hippopotamus for Christmas” by Gayla Peevey
Don’t forget about the importance of customer service, especially during this time of year. Even if it sounds like an unrealistic request (like that hippopotamus), remember that 70% of buying experiences are based on how the customer feels they are being treated.


“Mele Kalikimaka” by Bing Crosby & The Andrews Sisters
Why does it always feel like visitors are getting lost in translation? Don’t underestimate the power of copywriting and testing to ensure there aren’t too many industry-specific acronyms that would be confusing to a newbie.


“You’re a Mean One, Mr. Grinch” performed by Thurl Ravenscroft
You don’t want to hate the competition, but damn.  You already have aggressive goals to meet by the end of 2016 AND throughout 2017. Oh well. Bring it on, competition. Bring it on.


“12 Days of Christmas” by Perry Como
This. Song. Never. Ends. And quite honestly, neither does the holiday rush. If you weren’t in the middle of planning and preparing for it, you were deep in the midst of it. This time of year is likely what helps keep your business in the black, so you’ll do what it takes. You’re just also ready to hibernate for a few weeks after it’s over.


“Misanthrope Xmas” by Dan Hart
Yup – You’re ready for the holidays to be over. End of story.


“Rockin’ Around the Christmas Tree” by Brenda Lee
You survived the holiday rush, not to mention the entire year! Crack open that champagne – you’ve earned it.


“Let It Go” by Idina Menzel
Okay, so “Frozen” isn’t really a Christmas movie, but for some reason it keeps ending up on countless Christmas movie lists. So to wrap up 2016 and the headaches, heartaches, and frustrations it brought to your business, it’s time to just let it go – 2017 is just around the corner. It can only get better from here.




Did we miss any? Let us know in the comments below! 

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