Setting and executing customer experience (CX) goals is a huge part of any business strategy. However, many companies set themselves vaguely defined objectives and then struggle to track them. Whilst… Continue reading "How to work with your team to set up and execute CX goals"
Did you know that e-commerce carts have an average 69.57% abandonment rate? That means around 7 out of every 10 people who get to your checkout page leave without making… Continue reading "6 Tips to optimizing your e-commerce checkout page for better customer experiences"
Search engine marketing is a vital tool for businesses hoping to succeed in the e-commerce world. This is even truer during important times like Black Friday and Cyber Monday. In… Continue reading "Combining SEO and SEM in paid media strategy"
As you approach the upcoming busy season, you and your team are probably super excited about the holiday hecticness and revenue spike that come with it. You’ve likely rolled out… Continue reading "6 tips to prepare your website for the holiday traffic spike"
People are discovering your website. What if you could personally interview each of them? Now, more than ever, customers play a critical role in website optimization. And when we combine… Continue reading "Site surveys: Choosing the right questions for your audience [eBook]"
Tools to improve customer experience AND your sales You have an amazing product and a website. You might even be blessed by word of mouth on social media. But why… Continue reading "Leveraging the customer journey on your website"
Lucky Orange helps pinpoint why visitors don’t convert Lucky Orange Senior Director of Marketing Strategy, Sarah Bond, recently sat down with Website Planet to discuss all things CRO tools. Website… Continue reading "Analyzing real user experiences with Lucky Orange: Website Planet interview"
INTRODUCTION No matter where your busy season falls on the calendar, executing an effective seasonal marketing campaign always begins with planning. Whether you’re looking to break into the market for… Continue reading "6 steps to planning a highly-effective seasonal marketing campaign"
INTRODUCTION If your business sees an uptick (or downturn) in revenue annually during a particular time of the year, you experience seasonality. While some seasonal impact is trivial, other businesses… Continue reading "Seasonal marketing: Maximizing revenue, reducing risk and building for the long-term"
Successful companies spend time and resources continually expanding their customer base. If you consider yourself a marketer, you invest time and effort educating users, prospective clients and even competitors on… Continue reading "Predictive marketing: applying it to your e-commerce strategy"
