Introduction Maximizing conversions is a key part of any retail strategy, and there are lots of methods out there. Marketers are trying different tactics like affiliate marketing, free trials or… Continue reading "7 E-commerce Discount Strategies to Maximize Conversion Opportunities"
Introduction Website forms can make or break your business. Forms that are well thought out and designed with the visitor in mind can increase conversions, generate leads and grow your… Continue reading "How to Decrease Abandonment Using Form Analytics, Step-By-Step"
Introduction When managing an e-commerce business, it’s important to know how successful your efforts are across all business functions. That includes knowing how well the customer service team is doing.… Continue reading "10 Key KPIs for Evaluating Your E-commerce Customer Service Team"
Introduction If you’re purchasing paid advertising on Facebook, Instagram, Google or Bing, you might be wondering how to measure the effectiveness of those campaigns. Have you ever wondered if the… Continue reading "How to Use Session Recordings to Evaluate Your Ad Campaign Performance"
Introduction In the era of work-from-home, online shopping has become more important than ever. Many of us are trying to do our part and follow proper social distancing. Online shopping… Continue reading "8 E-commerce Personalization Techniques to Reduce Bounce Rates"
Introduction You’ve designed your website in painstaking detail, you’ve got an amazing product for sale and your marketing strategy is on point. You should be good to go, right? Wrong.… Continue reading "Leave a Lasting Impression: 6 Common Checkout Issues That Impact Conversions"
Introduction E-commerce gets trickier and trickier all the time. Whether you’re promoting a call recording system or an ethical fashion brand, simply making an impression on consumers is becoming increasingly… Continue reading "7 Ways to Use Quiz Marketing to Engage Buyers and Convert Leads"
Introduction Of the types of consumer research available, surveying your website visitors is among the best when pursuing powerful in-the-moment feedback. But when it comes to creating a survey, deciding… Continue reading "27 Powerful Survey Questions For Your Audience"
Introduction As of 2020, Shopify is in the top three e-commerce platforms worldwide, with over 500,000 active stores. While various e-commerce stores have achieved massive success for a number of… Continue reading "8 Benefits of Choosing Shopify for E-commerce Store Development"
It’s fair to say 2020 has been a rough ride so far. With COVID driving the average person to change their everyday behavior, some industries are having major issues while… Continue reading "6 Ways to Improve E-commerce Conversions And Customer Engagement With Discount Pop-Ups"
