Brands are constantly seeking new ways to convert visitors to customers. Initial conversions alone are not enough, and customer experience (CX) initiatives should focus on growing the core of loyal… Continue reading "CX strategies for the modern workforce: Robotic Process Automation and more"
What is live chat? Live customer chat empowers businesses to deliver frontline customer service to website visitors on a one-to-one basis. It allows website visitors to get answers to their… Continue reading "No time to talk? 4 site chat solutions for growing businesses"
Let’s keep it simple This resource is designed to help you understand the basic ways you can analyze data from a conversion funnel. Conversion rate optimization is a long game… Continue reading "How to analyze (and optimize) conversion funnels like a pro"
The case for documentation Whether the word “documentation” makes you nauseous or excited, this is an instance where it’s worth your effort. And in this case, we’re talking about one… Continue reading "How to document your conversion funnel (With industry examples)"
High-performing landing pages have high-performing forms. Low-performing landing pages have forms that are overly complex, too long, or that even work poorly on mobile. No matter the reason, a form… Continue reading "Does your web form take too long to complete?"
All too often, website optimization begins and ends with page layout, navigation options, copy, and graphics changes. But what about your forms? Are you monitoring which fields lead to visitors… Continue reading "3 steps to web form optimization"
These days, too many websites inundate visitors with pop-up poll questions before the site even loads, leaving visitors annoyed and ready to bounce. When used correctly, polls and surveys are… Continue reading "Your quick start guide to polls"
It’s 2 p.m., and Ellen Casey hears the familiar “ding” from her computer. As she looks up, she hears the “cha-ching” of the cash register follow shortly after. Ellen smiles.… Continue reading "Why traffic sources matter to your Shopify store"
Get more from your A/B tests with dynamic heatmaps. As one Lucky Orange user discovered, understanding the customer behavior side of A/B tests can lead to big improvements. In Conversion… Continue reading "The A/B testing secret that grew conversions by 101%"
Jan. 28, 2020 is international Data Privacy Day (DPD). DPD is especially relevant this year given the enactment of the California Consumer Privacy Act (CCPA) on Jan. 1, 2020. The… Continue reading "Data Privacy Day: Champions in the protection of data privacy"
