The relationship between customer loyalty and data It’s clear that customer trust has taken a hit over the past few years – which is why it’s so crucial for businesses… Continue reading "5 ways to gain customer trust with comprehensive data policies"
Introduction Whether you’re at the start of building your website or looking to shake things up, effective web design is key. You probably already know the importance of clear and… Continue reading "How to boost conversions through engaging product pages"
Introduction Content marketing means different things to different businesses. The Fortune 500 corporation uses a content development team to publish 10 blogs a day on top of regular podcasts and… Continue reading "How to build a powerful content strategy as a solopreneur"
What are session recordings? Session recordings (or session replays) are a video playback of an actual person’s movement during their time on your site. You’ll be able to see mouse… Continue reading "How to use session recordings to increase e-commerce sales"
Introduction What’s actually happening when visitors navigate your website? You may have traditional analytics that show which pages each person visits and how much time they spend — but how… Continue reading "How to use dynamic heatmaps for conversion optimization"
Introduction Depending on whether you act as a reseller or sell original products, e-commerce product descriptions represent the main differentiator between you and your competition. According to BigCommerce, e-commerce will… Continue reading "6 steps to writing an effective e-commerce product description"
Are your customers actually happy? Do your products or services match what they were expecting when they purchased or signed up? It’s very possible you’re engaging in a customer feedback… Continue reading "How to avoid the customer experience gap"
Introduction Every company has a series of statements they make when describing their products or services. Whether consistent or inconsistent, powerful or bland, these statements represent that brand’s key messages. … Continue reading "30 minutes to optimized brand messaging"
Introduction It’s a constant question for anyone who creates content: is anyone reading what I’m writing? This step-by-step guide can help you answer questions such as “Is my content marketing… Continue reading "How to analyze content performance using dynamic heatmaps"
Introduction You pushed your website live and started driving traffic to key landing pages. That’s a great accomplishment. Now it’s time to start optimizing and increasing conversions. The truth is… Continue reading "3 examples of brands with brilliant landing page design"
